People’s Insights Volume 1, Issue 44: Nike FuelBand
A wearable activity tracker In 2012, Nike introduced the Nike FuelBand – a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to...
View Article#2 Behavior Change Games: Ten Frontiers for the Future of Engagement
People use the power of games, networks and data to change their behavior What are Behavior Change Games? Behavior Change Games use game design elements and the power of communities to motivate people...
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